SWOT Analysis of the Planning Strategy of the Lake Teluk Gelam Tourism Area, Ogan Komering Ilir Regency

Ahmad Fuad; Abdiyanto

Authors

Ahmad Fuad Universitas Pembangunan Panca Budi
Abdiyanto Universitas Pembangunan Panca Budi

Keywords:

Planning, Tourism, SWOT, Teluk Gelam Lake

Abstract

Tourism is considered one of the fastest-growing industries in the world, as it is one of the most important sectors of the economy that contributes to providing currency and boosting local development by creating job opportunities through investors. Indonesia has become a popular tourist destination with a variety of beautiful natural tourism making Indonesia the largest archipelagic country and one of the most attractive tourist destinations. Strategic planning of tourist areas aims to develop tourist areas in a sustainable manner. One of them, the Teluk Gelam Lake area, Teluk Gelam Lake was designated by the South Sumatra Provincial Government as a provincial tourism object. The potential of the Teluk Gelam Lake Area refers to the concept of Ecotourism. Based on this potential, a special strategy is needed in planning Lake Teluk Gelam tourism, so that tourism potential can be developed optimally so that there are no losses to the development of the region itself. This study uses literature study and SWOT analysis. The results of Swot show that the Power of Agrotourism has the potential to increase public awareness of sustainable development Agrotourism activities can be a tool for the preservation of cultural identity, to further develop local communities and to offer a fair allocation of resources. Disadvantages Being in a watershed (watershed) has several problems that need to be taken seriously. First, the local community lacks knowledge about environmental conservation, the Teluk Gelam Lake Area Opportunity has very good tourism opportunities in planning the determination of the tourism sector. One form of tourism that can be developed in this area is ecotourism from the natural tourism of Lake Teluk Gelam. Threat The threat to the Lake Gelam Tourism area is ecological damage due to massive human activities. Watersheds (Watersheds) that are the scope are very vulnerable to environmental changes.

References

. BOULHILA S, ALOUAT M, REZZAZ MA, SCHMITZ S. TOWARDS A DEVELOPMENT MODEL OF LOCAL CULTURAL TOURISM THROUGH THE INVOLVEMENT OF LOCAL ACTORS (PROVINCE OF CONSTANTINE, ALGERIA). GeoJournal of Tourism and Geosites. 2022; 40(1):9–19. https://doi.org/10.30892/gtg.40101-797

. NIGATU TF, TEGEGNE AA. Potential Resources, Local Communities’ Attitudes And Perceptions For Outdoor Recreation And Ecotourism Development In Urban Fringe Harego And Bededo Conserved Forest, South Wollo Zone, Ethiopia. GeoJournal of Tourism and Geosites. 2021; 39(4 supplement):1421–9. https://doi.org/10.30892/gtg.394spl13-786

. Lesmana H, Sugiarto S, Yosevina C, Widjojo H. A Competitive Advantage Model for Indonesia’s Sustainable Tourism Destinations from Supply and Demand Side Perspectives. Sustainability. 2022; 14(24):16398. https://doi.org/10.3390/su142416398

. Fitroh S. Geographical Review of Lake Gelam Tourist Attraction, Ogan Komering Ilir Regency, South Sumatra Province. 2013;

. PATHMANANDAKUMAR V, GOH HC, CHENOLI SN. Identifying Potential Zones for Ecotourism Development In Batticaloa District Of Sri Lanka Using The Gis-Based Ahp Spatial Analysis. GeoJournal of Tourism and Geosites. 2023; 46(1):252–61. https://doi.org/10.30892/gtg.46128-1022

. Tardif J. Ecotourism and sustainable development. Vertigo. 2003; (Volume 4 Number 1). https://doi.org/10.4000/vertigo.4575

. Houben G, Lenie K, Vanhoof. A knowledge-based SWOT-analysis system as an instrument for strategic planning in small and medium sized enterprises, Decision Support System. 1999; 125–35.

. Dyson R. Strategic development and SWOT analysis at the University of Warwick, European. Journal of Operational Research. 2004; 152:631–40.

. Kurttila M, Pesonen M. Utilizing the analytic hierarchy process (AHP) in SWOT analysis-a hybrid method and its application to a forest-certification case. Forest Policy and Economics . 2000; 1:41–52.

. Auliana A, Ridwan I, Nurlina N. Analysis of Land Criticality Level in Tabunio Watershed, Tanah Laut Regency. POSITRON. 2018; 7(2):54. https://doi.org/10.26418/positron.v7i2.18671

. Suhaimi SN, Putri TA, Harahap A, Furqan A. ANALYSIS OF THE IMPLEMENTATION OF COMMUNITY BASED TOURISM (CBT) IN MEKARSARI TOURISM VILLAGE, BANDUNG REGENCY. Journal of Tourism Industry. 2024; 6(2):160–73. https://doi.org/10.36441/pariwisata.v6i2.1555

. Dirgantara AR, Zallesa S, Baswarani DT. Tourist Comfort And Safety Study Case Study: Ogan Komering Ilir District. Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management. 2023; 6(2):1–12. https://doi.org/10.46837/journey.v6i2.159

. Rais Al Qusyairi M, Tonny Hendratono, Aldi Wisnumurti Sarwono. Application of the Green Tourism Concept on Mount Dempo, Pagar Alam City, South Sumatra. J-CEKI : Journal of Scientific Scholars. 2023; 2(4):385–95. https://doi.org/10.56799/jceki.v2i4.1712

. Morena MRA, Mondyaboni M, Yasin N, Desriana NM, Hikmah NyD. DEVELOPMENT OF HUMAN RESOURCE COMPETENCIES AT THE OGAN KOMERING ILIR REGENCY TOURISM OFFICE (OIC). Journal of Administrative Sciences and Policy Studies (JIASK). 2022; 5(1):85–100. https://doi.org/10.48093/jiask.v5i1.111

. Hapsari A, Mutawali M. SWOT Analysis as a Planning of a Chili Agricultural Education Tourism Village with a Community-Based Tourism Concept Approach in Kabasiran Village, Parung Panjang, Bogor Regency. Journal of Competitive Marketing. 2019; 3(1):15. https://doi.org/10.32493/jpkpk.v3i1.3601

. Freddy, Rangkuti. 2014. SWOT Analysis of Business Case Differentiation Techniques. Jakarta: PT Gramedia Pustaka Utama

. Anjela Pusfita, Vovi (2014) Development of Timbulun Waterfall Natural Tourism Object in Kanagarian Painan Timur Painan, District IV Jurai, South Coast Regency

. Wilis, Ratna (2013). Analisis swot industri anyaman pandan sakayan kampung lubuk sariak nagari kambang utara kecamatan lengayang kabupaten pesisir selatan

. Nuraini, C., Suprayitno, 2021. Adaptive and Responsive Character of Space Attachment-Based Residential Environment in Mandailing. Journal of Architecture NALARs, Vol. 20, No. 1 January 2021 : 61-72 p-ISSN 1412-3266/e-ISSN 2549-6832.

. Nuraini, C., Alamsyah B., Novalinda, Sagala, P., Sugiarto, A., 2023. Planning with ‘Three-World Structures’ : A Comparative Study of Settlement in Mountain Villages. Journal of Regional and City Planning, Vol. 34, No. 1, page. 55-82, April 2023 DOI: 10.5614/jpwk.2023.34.1.

. Delita, F. Elfayetti, & sidauruk (2017). SWOT Analysis for the Development Strategy of Nausea Bath Tourism Objects, Pemantang Bandar District, Simalungun Regency. Journal of Geography, 9 (1), 41- 52.