A,The Analysis of the Negative Impact of Marketplace on Facebook: User Security and Privacy Perspectives

anita azmi tarigan anita; Alya Sabrina alya; Tria pasya tria

Authors

anita azmi tarigan anita universitas pembangunan panca budi
Alya Sabrina alya
tria

Abstract

In today's digital era, online marketplaces such as those on the Facebook platform have experienced rapid growth. However, this growth has also caused various negative impacts, especially in terms of user security and privacy. This research aims to analyze thse negative impacts caused by the Facebook marketplace from the perspective of user security and privacy, using a Big Data-based approach. The research methods used include analysis of transaction data, user interaction patterns, as well as leakage of personal information that can be exploited unlawfully. The findings of this study highlight the challenges faced by users in maintaining their privacy in a marketplace environment full of big data. The implication of this research is the need for stricter policies and effective control mechanisms to protect user security and privacy in today's digital context.

Keyword : Analytics, User security, User privacy, Big data, Perspective

References

A. Christin, N., Grossklags, J., & Chuang, J. (2013). Rent-seeking and digital piracy in a two-sided market. Information Systems Research, 24(2), 436-453.

B. Kumaraguru, P., Cranshaw, J., Ziegeldorf, J. H., & Sadeh, N. M. (2013). Privacy nudges for social media: An exploratory Facebook study. In Proceedings of the Ninth Symposium on Usable Privacy and Security (SOUPS 2013), July 24-26, 2013, Newcastle, UK.

C. Wilson, C., Boe, B., Sala, A., Puttaswamy, K. P., & Zhao, B. Y. (2012). User interactions in social networks and their implications. In Proceedings of the Fifth ACM International Conference on Web Search and Data Mining (WSDM 2012), February 8-12, 2012, Seattle, WA, USA.

D. Wisniewski, P., & Lipford, H. R. (2010). What's it to you?: A survey of attitudes towards commercial use of social network data. In Proceedings of the 28th International Conference on Human Factors in Computing Systems (CHI 2010), April 10-15, 2010, Atlanta, GA, USA.

E. Grossklags, J., & Acquisti, A. (2007). When 25 cents is too much: An experiment on willingness-to-sell and willingness-to-protect personal information. In Proceedings of the 2007 Workshop on the Economics of Information Security (WEIS 2007), June 7-8, 2007, Pittsburgh, PA, USA.

F. Krishnamurthy, B., & Wills, C. E. (2009). Characterizing privacy in online social networks. In Proceedings of the First Workshop on Online Social Networks (WOSN 2008), August 18, 2008, Seattle, WA, USA.

G. Hong, J. I., Ng, J., Lai, K., Landay, J. A., & Dey, A. K. (2011). Online privacy heuristics. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI 2011), May 7-12, 2011, Vancouver, BC, Canada.

H. Besmer, A., & Lipford, H. R. (2010). Moving beyond untagging: Photo privacy in a tagged world. In Proceedings of the 28th International Conference on Human Factors in Computing Systems (CHI 2010), April 10-15, 2010, Atlanta, GA, USA.

I. Kokolakis, S. (2017). Privacy attitudes and privacy behaviour: A review of current research on the privacy paradox phenomenon. Computers & Security, 64, 122-134.

J. Milne, G. R., & Culnan, M. J. (2004). Strategies for reducing online privacy risks: Why consumers read (or don't read) online privacy notices. Journal of Interactive Marketing, 18(3), 15-29.