The Level of Instagram's Influence on Millennials' Education Towards the Golden Generation

Besta Gulo; Muhammad Dhafa; M Arif Ridwan; Supina Batubara

Authors

Besta Gulo Medan
Dhafa Universitas Pembangunan Panca Budi
Arif Universitas Pembangunan Panca Budi
Pina Universitas Pembangunan Panca Budi

Abstract

In this digital era, Instagram has become one of the most popular social media platforms among millennials. This article investigates the influence of Instagram as a tool to improve education and learning among millennials, with a focus on efforts towards creating a "Golden Generation". This study uses qualitative methods by collecting data from interviews and observations of active Instagram users. The findings show that Instagram not only influences the lifestyle and mindset of millennials, but also plays an important role in educating them through the widespread educational content on the platform. The implications of this research underscore the importance of utilizing social media in a positive way to improve education and prepare millennials to become a skilled and knowledgeable generation.

References

Abu Bashar, Irshad Ahmad, Mohammad Wasiq. (2012). Effectiveness Of Social Media As A Marketing Tool An Empirical Study. International Journal of Marketing, Financial Services & Management Research.

Beier, Michael, and Kerstin Wagner. 2016. Social Media Adoption: Barriers to the Strategic Use of Social Media in SMEs. 24th European Conference on Information Systems, ECIS 2016.

Delavira Rahmalia Kansha. (2016). Efektivitas Penggunaan Enodorsement oleh Online Shop Giyomi di Media Sosial Instagram. Artikel.

Dewi K Soedarsono, Bahtiar Mohamad, Adamu Abbas Adamu, Kennia Aline Pradita. (2020). Managing Digital Marketing Communication of Coffee Shop Using Instagram. International Journal of Interactive Mobile Technologies (iJIM).

Dewi Rahmawati. (2016). Pemilihan dan Pemanfaatan Instagram Sebagai Media Komunikasi Pemasaran Online. Skripsi. UIN Sunan Kalijaga Yogyakarta.

Dinda Indah Mawaddah. (2020). Efektivitas Model Pembelajaran Daring Pada Masa Pandemic Covid-19 Terhadap Hasil Belajar Matematika. Skripsi. Universitas Pancasakti Tegal.

Firmalar, K., Fark, M., Amac, Y., Pazarlama, D., & De, E. S. (2015). The Effect of Digital Marketing Communication Tools in the Creation Brand Awareness by Housing Companies. Megaron.

I. García Medina and P. A. Correia Pereira. (2012). The Importance of Social Media for Commerce. A Case Study in Madeira (Portugal). International Journal of Interactive Mobile Technologies (iJIM).

Makrides, A., Vrontis, D., & Christofi, M. (2020). The Gold Rush of Digital Marketing: Assessing Prospects of Building Brand Awareness Overseas. Business Perspectives and Research.

Patrícia. M. F. Coelho, Pedro A. P. Correia, Irene Garcia Medina. (2017). Social Media A New Way of Public and Political Communication in Digital Media. Short Paper.

Ritz, W., Wolf, M., Mcquitty, S., & Ritz, W. (2019). Digital marketing adoption and success for small businesses the application of the do-it-yourself and adoption.

Tarisai Fritz Rukuni, Eugine Tafadzwa Maziriri, Tsepo Mofoka. (2020). Social Media Strategies on Brand Awareness at a Small Business Consultancy Firm in South Africa. International Journal of Interactive Mobile Technologies (iJIM).

Yasmin, A., Tasneem, S., & Fatema, K. (2015). Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study. The International Journal of Management Science and Business Administration.